Recently, Sri Lanka Association of Software and Services Companies (SLASSCOM), celebrated the launch of “SheExports” initiated by the SLASSCOM Women Technopreneurs forum in collaboration with Sri Lanka Export Development Board. She Exports is a program dedicated to unveil the export potential of women-led businesses in the Tech & BPM sector and the launch marks the beginning of a transformative journey for many talented women in the IT & BPM Sector, as they set forth to prepare their businesses and products for the global export market.
This program is focused on key areas such as business digitization, technology integration and export readiness as SLASSCOM together with EDB aims to equip women-led businesses with the tools, knowledge and partnerships they need to thrive on the international stage. Their goal is to foster an environment where these businesses can not only compete but excel in the global market.
Through a combination of expert guidance, mentoring, practical workshops and valuable networking opportunities, participants gain insights into market dynamics, export regulations and innovative strategies to improve and scale their products to the export market. The program is committed to ensuring that every female entrepreneur who is a part of this journey emerges stronger, more confident, and ready to make their mark globally.
This initiative is targeted not only to empower women entrepreneurs and support individual businesses, it is also targeted to drive broader economic growth, foster innovation, and create a more inclusive and diverse business landscape. The launch of this program is not just opening doors, but breaking down barriers and paving the way for a new generation of women entrepreneurs in tech.
The day’s Proceedings commenced with the official inauguration and introduction by the Chairman of EDB and Chairman of SLASSCOM, followed by addresses made key officials within EDB and SLASSCOM Women Technopreneurs Forum emphasizing on the long term partnership of both associations and the positive and lasting impact it has created on the Industry throughout the years. The event then proceeded to the knowledge sharing sessions including an overall program overview and journey mapped out for the participants way-forward, along with the program milestones specifically curated for the entrepreneurs of the IT & BPM Sector. Sessions were also delivered on market trends and opportunities to succeed on the global stage as well guidance to support the entrepreneurs to successfully to identify their USP and Value proposition for their businesses and much more
The launch has laid a firm foundation for a journey that will transform local businesses into global brands, with the support and resources extended by both associations, facilitating to expand their horizons, scale their businesses and make their mark on the global stage, while impacting the export Industry.
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