Top sportswear brand Adidas confirmed that an unauthorised party had accessed certain consumer data via a third-party customer service provider.
The compromised information primarily includes contact details of consumers who previously reached out to the company’s customer service help desk
Critical data such as passwords, credit card numbers, and payment-related details were not affected during the attack
Currently, Adidas is notifying consumers who may have been impacted by the breach. It is also engaging with relevant data protection and law enforcement authorities in accordance with legal requirements.
“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” Adidas expressed in their statement.
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