Facebook and Instagram owner Meta is considering a paid subscription in the UK which would remove adverts from its platforms.
Under the plans, people using the social media sites could be asked to pay for an ad-free experience if they do not want their data to be tracked.
It comes as the company agreed to stop targeting ads at a British woman last week following a protracted legal battle.
Meta already provides ad-free subscriptions for Facebook and Instagram users in the EU, starting from €5.99 (£5) a month.
A spokesperson for the firm said the company was “exploring the option” of offering a similar service in the UK. (BBC)
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