The SINGER Sri Lanka management, the PIAGGIO Management and the first ten customers
Singer Sri Lanka PLC, one of the country’s most trusted names in lifestyle and home solutions, proudly unveiled the latest range of Piaggio Apé three-wheelers at a grand launch event held recently in Colombo.
This landmark occasion marked the full-scale return of the globally renowned Piaggio brand into the Sri Lankan market with a focused vision to uplift local livelihoods, strengthen economic activity, and provide versatile mobility solutions that can navigate Sri Lanka’s most compact and challenging road.
Backed by Singer’s extensive nationwide reach and customer trust the new Piaggio three-wheeler range is positioned as a game-changing mobility solution for Sri Lankans. It offers reliable, fuel-efficient vehicles tailored to the needs of passenger transport, goods delivery, and small-scale enterprises across the country.
(From left to right) Mr. Suneth Sudasinghe, General Manager – Automobile, Singer (Sri Lanka) PLC, Mr. Anil Chandran, Chief Executive Officer, Silverline Ventura General Trading LLC, Mr. Anand Bhangaonkar, CTO – R&D and Product Quality Assurance, Piaggio Vehicles Pvt. Ltd, Mr Janmesh Anthony, Marketing Director, Singer (Sri Lanka) PLC, Mr. Mohan Pandithege, Chairman, HAYLEYS Group of Companies, Mr. Mahesh Wijewardene, Managing Director, Singer Group of Companies, Mr. Vajira Tennakon, Chief Operating Officer, Singer (Sri Lanka) PLC, Mr. Shabeen Hussain, Brand Manager, Singer (Sri Lanka) PLC, Mr. K. D. S. Kanishka, Senior Manager – Promotions, Singer (Sri Lanka) PLC, Mr. Nalin Abeysinha, Head of Sales – PIAGGIO, Singer (Sri Lanka) PLC, and Mr. Thulitha Mendis, Commercial Director, Singer (Sri Lanka) PLC
Commenting on the launch, Mahesh Wijewardene, Managing Director of Singer Sri Lanka, stated, “The introduction of Piaggio Apé three-wheelers is a meaningful step towards improving mobility, income potential, and livelihood opportunities for Sri Lankans. These three-wheelers are tools for progress, enabling thousands of Sri Lankans to earn, grow, and thrive, even in hard-to-reach areas.”
With a legacy spanning over two decades in Sri Lankan and more than 100,000 vehicles already on the road, Piaggio brings advanced Italian design and robust engineering to the forefront of local transportation.
Leading the lineup is the Piaggio Apé Diesel Cargo Model (Ape Xtra DX) with its 435cc engine which is ideal for transporting goods across both urban and rural landscapes. With its enhanced load-carrying capacity and fuel efficiency, the Piaggio Cargo model is poised to be a workhorse for Sri Lankan SMEs, tradespeople, and delivery operators. Available in a range of vibrant colors it represents reliable transport and income-generation all in one.
The newly launched range also features the Piaggio Diesel Passenger (Ape Auto Dx), ideal for compact commuting through narrow streets and dense cityscapes. With its exceptional maneuverability and fuel efficiency, it’s a smart choice for transport operators and daily commuters. Also included is the Piaggio EV Passenger a zero emission electric model offering a clean, quiet, and vibration-free ride. Powered by an 8kW Lithium-ion battery, it delivers a sustainable and low-maintenance solution for environmentally conscious mobility.
(from left to right) Mr. Vajira Tennakon, Chief Operating Officer, Singer (Sri Lanka) PLC, Mr. Mohan Pandithege, Chairman, HAYLEYS Group of Companies, Mr. Mahesh Wijewardene, Managing Director, Singer Group of Companies, Mr. Anil Chandran, Chief Executive Officer, Silverline Ventura General Trading LLC, and Mr. Anand Bhangaonkar, CTO – R&D and Product Quality Assurance, Piaggio Vehicles Pvt. Ltd
Expressing his views, Diego Graffi, Chairman and Managing Director of Piaggio Vehicles Pvt Ltd, highlighted “Sri Lanka holds a strategic position in Piaggio’s vision for growth in South Asia. We are confident that our partnership with Singer Sri Lanka will pave the way for a strong and successful re-establishment of the Piaggio brand in the country. Singer’s trusted name, extensive customer reach, and solid after sales care make it an ideal partner to bring our innovative mobility solutions to the country.”
Mr. Anil Chandran, CEO, Silverline Ventura, UAE said, “We are proud to support Piaggio and Singer Sri Lanka in this strategic launch, which blends global engineering excellence with local empowerment. This range is purpose-built to drive micro entrepreneurship, and we are confident it will contribute meaningfully to income generation and economic revitalization at the grassroots level across Sri Lanka.”
Piaggio Apé three-wheelers
Singer’s entry into the vehicle segment is a natural extension of its commitment to improving the lives of Sri Lankans through quality products. With more than 148 years of trust and over 400 showrooms across the country, Singer is uniquely positioned to support the rollout and servicing of these vehicles. Singer is also offering flexible financing and leasing solutions, making these vehicles accessible to a wider audience of aspiring business owners and transport providers.
As the country continues to adapt to a changing economic landscape, the Piaggio Ape range stands as an affordable option and a pillar of support, enhancing connectivity, powering entrepreneurship, and driving inclusive progress for communities nationwide.
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